Lifestyle Consumer Electronics
TDK – Flash Based MP3 Players
2004
Designed for: TDK
Role: Product Design Manager
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Process: After winning a design completion against local, competitive design firms, our team was rewarded the project. The process for design included competitive product research and trend observations; consumer needs investigation and product language development. Archetypes were created to establish consumer lifestyle attributes and to determine “needs-driven” product features, etc. Once the initial concepts were approved, the design team created CAD geometry which packaged the electronics and addressed ergonomic and manufacturing issues. Finished models were fabricated for TDK to carry out their consumer focus group studies.
The end results were valued by TDK.